Home to the Kitaguchi Hongu Fuji Sengen Shrine, the historic entrance to the Yoshida Trail which remains to this day the single most traveled ascending route: Fujiyoshida is truly the gateway to Mount Fuji.

Nestled at the northern base of this Unesco World Cultural Heritage Site, ranging in altitude from 650-900 meters above sea level, the city and the surrounding Fuji Five Lakes area boasts abundant natural beauty and a rich history inextricaly linked to majestic Mount Fuji.

Mount Fuji's volcanic history has left behind a rich geological and geographical legacy, one that continues to be studied by researchers and scholars from around the world today. Local lifestyles, traditions and even industry have also been greatly affected by this same volcanic history. The volcanic soil found around the base of Mount Fuji made for poor farming land and forced the area to rely on other forms of industry. Thanks to this the Gunnai area, including Fujiyoshida, evolved into a textile manufacturing hub, producing world-famous textiles that to this day remain some of the most valued, best quality textiles in the world. The famous Yoshida Fire Festival, which welcomes spectators from far and wide every year, is an event historically dedicated to the goddess of the volcano, meant to appease her and keep volcanic eruptions at bay.

Fujiyoshida is home to many other attractions both historic and contemporary. From Arakurayama Sengen Park, home to the iconic Chureito Pagoda, Fuji-Q Highland, a popular destination for amusement park fanatics from around the world, and Kaneyama Onsen, a premier hot spring resort, to endless hiking and outdoor recreation areas, the city and surrounding Fuji Five Lakes area has something to offer for people of all ages and interests.